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TikTok | World Cup
TikTok set out to become the home of World Cup fandom by celebrating the perspectives, passions, and rituals that make soccer culture unlike any other.
We partnered with creators from every corner of the platform to capture the game through their unique lenses, from match-day traditions to the pop culture surrounding the tournament.
Tampax | A Better Way to Period
A series of campaign supporting TikTok and Meta videos
Campbell’s
Tide | Keepsies
Keepsies: a series of upcycled Tide bottles into crafts
Me and my partner led the Always On social team for Tide at Saatchi & Saatchi.
Here is my favorite campaign we made while being there.
Placement: Meta and Pinterest.
Mashies finalist